Google adS
When future customers or partners seek opportunities that you can provide or have a need that you can fulfill, their journey often starts with a Google search. Whether this search leads them to you depends on your position in the list of search results. We will make sure that not only is your business listed in the top results but that it’s in the results of searches that effectively turn a stranger into a lead. We do this through the different capabilities offered through Google’s platform:
Paid Search. Text-based ads that put your business at the very top of Google search results.
Google Display Network (GDN). Image-based ads that advertise your business to those who have not yet connected with you will be receptive to engaging with your ads based on their online behaviors and content viewing patterns.
Facebook / instagram Advertising
First, let’s clarify what a Facebook ad is and what it isn’t. A Facebook ad is not a post that is viewable on your business page. They are another form of image-based ads, served to Facebook and Instagram users targeted to your ideal audience. You can learn more about them here. As with Google, Facebook offers robust targeting and audience-building tools to help you connect with the right people and continually optimize your messaging.
LinkedIn Advertising
While LinkedIn advertising is similar to Facebook in that it allows you to connect with your audience in various placements across a social platform, LinkedIn provides a unique opportunity to connect with your audience while they are already consuming content focused on business and professional development. This may mean that LinkedIn advertising is not a good fit for all brands and products, and we can help you decide whether or not this platform will add value to your business.